XTech Large Subscriber List Email Campaigns and List Segmentation
Product Genre: Marketing
Web Technology Tools: SMTP, POP/IMAP, IP handling, list segmentation, data validation tools, multiple ESP (email service providers)
The Team: 1 Developer, Sara
The Project: The focus of the project was finding an affordable, manageable, scalable email service provider for XTech's 15K email contacts. My first choice after research was HyperMail, which handles much larger list sizes, was to eventually build out list segments intelligently for more sophisticated A/B testing and market targeting.
On the surface, HyperMail looked like a great solution to a company in XTech’s position. They can handle large lists, they had a list verification tool, we could buy additional IPs and domains for once we got large. In execution, HyperMail fell short for the resources that XTech had at their disposal. HyperMail needed some really detailed/focused attention to the reputation of the IP address, of which XTech would only purchase 1.